New Data Reveal Most Patients
Desire Treatment Change Despite
Physician Satisfaction
Desire Treatment Change Despite
Physician Satisfaction
- Situation
- Two brands rich in clinical data are stalled, because physicians are satisfied with their treatment strategies.
- Solution
- Change physician attitudes and behavior by exposing them to the reality of their patients’ lives and desires for treatment.
- Method
- Conducted an unbranded “Voice of the Patient” study
• IRB-approved
• Third-party–endorsed
• Supported by KOL investigator from top medical center - Powerful Results
- Received 361 patient responses out of 3,000 (12.3%) in 14 days
• Findings are set for presentation at national medical congress this year
• Study expansion planned
